The blue ocean strategy represents the simultaneous pursuit of high product differentiation and low cost, making the competition irrelevant. These new spaces are described as “blue oceans” – a term meant to contrast with the struggle for survival in bloody “red oceans” swarming with vicious competition. The blue ocean strategy is about helping your company gain uncontested market space separate from other, similar businesses. We’ll explore how creating your own market has helped many businesses grow and share how your business can also benefit. This is precisely what the blue ocean strategy suggests, though household-name brands used this approach long before a 2004 book gave it a name. What if you could figure out how to tweak your products and services to make them an industry of their own?

Let’s say the products and services you offer aren’t enabling you to meet your revenue goals. This article is for business owners interested in creating their own market rather than competing.To implement a blue ocean strategy, grow your current team and identify pain points that only your business addresses.Many household-name businesses have reached their current stature through blue ocean strategies, but the approach can be risky.The blue ocean strategy encourages tweaking your products to push them into their own market with low prices and no competition.

For apple instal Blue Ocean Strategy